Car consumers seek cars that are fit for their lifestyle, and that varies from the fast and stylish car enthusiast who is single; to the parent who needs a big car with all the safety features and space to make it suitable for children, child seats, and all the other paraphernalia that comes with having children! A lot of cars tend to suit one or the other consumer rather than both. The Ford Focus, however, has a unique selling point in being fit for both. The models commonly have six gears, which make the stopping and starting of city driving less of a strain on the car and allow for faster driving if desired. The striking designs, safety features and spacious interiors of the five door hatchbacks make them simultaneously appealing to the eye and practical for families. There are a big variety of models and engines to choose from on the Motorpoint Limited website; and as specified by Ken Gibson in his review on the Associates Auto website, the Ford Focus is persistently voted as the number 1 or number 2 model because it’s regarded as the best family hatchback, and as a “ground breaking best seller”.
The term “ground breaking” is apt for the Ford car industry, which was founded by Henry Ford in 1903, who also “developed the assembly line and conveyor belt to speed up motor production” (BBC Bitesize). Ford cars are thus historically innovative and have always spotted potential gaps in the business, and made models accordingly. This, arguably, is what has made them so successful.
For example, Ford made the first E85 flexible fuel vehicle available for purchase (a Ford Focus) in response to environmental concerns resulting from exhaust emissions. A current challenge posed by this is having enough fuelling stations to refill the engines with E85 flexible fuel. Rather than being defeated by this challenge, Ford have been ramping up their production of these cars! This has been especially prominent in Brazil, China and Japan, and more fuelling stations will subsequently be providing the appropriate fuel for these models. What was initially a huge gamble has made the Ford Focus models be regarded as “compliance cars” because of their past and present role in reducing fuel emissions, and looks set to force fuelling stations to keep up pace and provide more E85 flexible fuel.
Perhaps it is their innovative streak and subsequent ability to lead other businesses in new directions which helped them to survive the Credit Crunch of the early 21st century. They nearly went bankrupt during this time, but managed to survive and still make a considerable profit.
With their continuous creativity, risk taking and responsiveness to the environmental issues posed by fuel emissions, they look set to continue to lead the way for other businesses, and it will be interesting to see what cars they will create in response to future economic and environmental climates, and how other businesses will follow their lead.